Testimonials
Interviews with Awardees for Responsible Tourism Development Awards
Visitor Attraction
Winner - Visitor Attraction - Grand Master’s Palace
1. What inspired the investment which your company embarked on, and how do you believe it contributes to a more responsible and sustainable tourism experience?
As Malta’s national agency for museums, conservation, and cultural heritage, Heritage Malta is entrusted with safeguarding the nation’s cultural patrimony and making it accessible to present and future generations. The €40 million regeneration of the Grand Master’s Palace (partly co-financed via the European Regional Development Fund) represents one of the most significant cultural investments in Malta’s cultural heritage. This initiative aligns directly with Heritage Malta’s mission to bring heritage closer to the people and to reinforce Malta’s national identity through meaningful cultural engagement.
The project was driven by the urgent need to restore and revitalise the Grand Master’s Palace, situated in the heart of Valletta, a UNESCO World Heritage Site. Despite its long-standing role as the central seat of power since it was built in the 1570s—currently it still hosts the Office of the President—the Palace was lately mainly used as offices by various government entities, provided limited accessibility to visitors, and required extensive upgrading/restoration as its historic interiors and priceless artistic treasures were somewhat shrouded in obscurity.
Through meticulous historical research, conservation and strategic planning, the regeneration project has transformed the Palace into a sustainable cultural destination. Previously restricted areas are now open to the public, offering an immersive historic house experience that informs and inspires. The project integrates smart conservation with environmentally conscious infrastructure—including a photovoltaic farm and advanced environmental controls—underscoring a strong commitment to environmental stewardship.
By balancing its role as both a cultural landmark and the official residence of the President, the Grand Master’s Palace now aims to welcome 350,000 visitors annually. This regeneration elevates tourism beyond leisure, transforming it into a platform for education, cultural inclusivity, and sustainability. It serves as a national benchmark for sustainable cultural tourism and sets a valuable precedent for similar initiatives internationally.
2. What motivated you to take part in the Malta Tourism Awards, and what did you gain from the experience—personally or professionally?
As Malta’s national agency entrusted with preserving the country’s cultural heritage, Heritage Malta saw the Malta Tourism Awards as an ideal platform to highlight and celebrate a project that merges cultural preservation with sustainable tourism development. Our participation was motivated by the opportunity to present the Grand Master’s Palace regeneration as a flagship initiative—one that not only advances national tourism strategies but also fulfils our public mission of making heritage accessible and meaningful.
The Grand Master’s Palace is set to consolidate its place as one of the foremost tourist attractions in Valletta and Malta as a whole. Beyond its historical and architectural significance, the Palace stands as a powerful symbol of Maltese identity and national pride. This project—partly co-financed through the European Regional Development Fund—is not simply about restoration; it is a holistic investment in Malta’s cultural capital, inclusivity, and long-term tourism potential.
Taking part in the awards provided an opportunity to share best practices and innovative approaches. It also reinforced the value of collaboration across sectors. Professionally, it strengthened our partnerships and opened doors to further dialogue. As an agency, it was a proud and fulfilling moment to see the outcome of years of planning, coordination, and conservation work recognised as a vital contribution to Malta’s national narrative and its international tourism standing.
3. What advice or insight would you share with other tourism operators hoping to make a meaningful impact in the tourism sector?
Cultural assets are unique and non-renewable resources that form the foundation of Malta’s distinct identity. Investing in their sustainable development, restoration and rehabilitation not only enhances the country’s tourism offering through distinctive, irreplaceable experiences but also acts as a catalyst for economic regeneration. Restoration and conservation projects create local employment, preserve traditional skills, and stimulate sectors such as construction, craftsmanship, hospitality, and the creative industries. Heritage Malta’s work on the Grand Master’s Palace regeneration is a prime example of how safeguarding built heritage can simultaneously drive cultural vitality, economic growth, and national branding.
For tourism to flourish sustainably, all projects must contribute to product diversification while aligning with the broader goal of reinforcing Malta’s unique identity. As the national agency, Heritage Malta offers a core portfolio of cultural attractions, but the wider tourism sector must complement and support these efforts. Private sector collaboration is essential. We actively encourage partners to work with us in financing targeted restoration and conservation initiatives, which not only enhance the overall product but also ensure long-term sustainability and shared ownership of our cultural legacy.
Public and private stakeholders must work together to deliver high-quality, authentic experiences that resonate with visitors and locals alike. This shared responsibility reflects Heritage Malta’s ethos and tagline, Part of Us, because Malta’s heritage belongs to everyone. Preserving and presenting it well is not only a duty but a strategic opportunity to define Malta’s place on the world tourism map through excellence, authenticity, and care.
1st Runner Up - Visitor Attraction - Esplora Interactive Centre
1. What inspired the investment which your company embarked on, and how do you believe it contributes to a more responsible and sustainable tourism experience?
When we were designing Esplora Interactive Science Centre, we wanted to incorporate solar panels into the structural design for multiple reasons. The most obvious one is that solar panels are a source of renewable energy, and by using this system we are reducing our carbon footprint and being more environmentally responsible. However to us an educational visitor attraction, the solar panels also serve as a talking point and a way to engage our visitors in all kinds of discussions about the impact that science, technology and engineering can have on our lives and on our environment.
As a heritage site in the Grand Harbour, we have to operate within strict constraints which meant that we couldn’t install the solar panels in the usual way – up on the roof - and this was a challenge. However with some creative thinking, we managed to find a solution that served multiple purposes – we installed our solar panels over one of the principal outdoor walkways at the Centre, which means our visitors traversing the upper level can enjoy the unusual vantage point of looking down on the panels, and visitors on the lower level benefit from shade in the summer and shelter from the rain in winter! The unusual installation site has meant that our visitors can see the solar panels up close and appreciate them in different ways, as well as having conversations about renewable energy.
We’ve found that showcasing sustainability measures, rather than putting them out of sight, isn’t just a good PR opportunity – it also helps to centre sustainability in the tourism experience, and remind both our visitors and our staff that these issues are important even when people are on holiday and mainly focused on having a fun experience.
When our original solar panel system recently needed upgrading, we decided that it was a project worth investing in for the reasons above, in spite of the difficulties of executing a project of this scale in the middle of a busy visitor attraction with very little downtime!
2. What motivated you to take part in the Malta Tourism Awards, and what did you gain from the experience—personally or professionally?
When we heard about the Malta Tourism Awards, we were intrigued by this initiative, and I admit that there was an element of curiosity and competition to see how we compared to other visitor attractions in Malta! However along the way, as I spoke to different staff members on different teams in order to gather information for our application, I started to really appreciate how much work our team members put into our projects and initiatives, and the dedication to customer service that pushes us towards excellence. As a visitor attraction, our visitor-facing teams are the staff whose work is most visible, and it can be too easy to overlook the vital contribution of the back-of-house teams such as those who carried out our solar panel upgrade project.
The work required to put together our Award application also afforded me a look into our site’s infrastructure that I don’t usually deal with in my day to day operations, and it was fascinating to learn more about our power system and to see the solar panel dashboard and the electricity that the system has generated. Most of all, though, I felt increased pride in the sterling work done by our Facilities and Maintenance teams in designing, executing and maintaining such technical projects.
3. What advice or insight would you share with other tourism operators hoping to make a meaningful impact in the tourism sector?
I think that sometimes it can be difficult to prioritise sustainability in the tourism sector because we already have to face significant challenges in order to operate, and it can almost feel wasteful to spend time and money on a project that isn’t going to directly improve our critical KPIs such as footfall and revenue. However I believe that sustainability projects are worth it in the long run – aside from the fact that we are helping to conserve our natural environment, I think that tourists are becoming more conscious of the impact of tourism on the environment, and increasingly appreciative of tourism operators who are making efforts to implement sustainability measures.
Images @ Melanie
2nd Runner Up - Visitor Attraction - Malta National Aquarium
1. What inspired the investment which your company embarked on, and how do you believe it contributes to a more responsible and sustainable tourism experience?
At the Malta National Aquarium, we didn’t view our recent investment as a luxury or optional upgrade it was a necessity. The tourism sector is evolving rapidly, and frankly, if you’re not contributing to sustainability today, you’re part of the problem. Our investment focused on enhancing visitor education, improving energy efficiency, and reducing our environmental footprint, particularly through smarter marine life care systems and interactive conservation programmes.
Our goal is to create an attraction that genuinely educates visitors about marine ecosystems and responsible tourism, while also holding ourselves accountable behind the scenes. This means more than LED lights and recycling bins it’s about embedding sustainability into day-to-day operations and visitor experiences in ways that are measurable, not just marketable.
2. What motivated you to take part in the Malta Tourism Awards, and what did you gain from the experience—personally or professionally?
We entered the Malta Tourism Awards because, the sector needs more operators to step up, benchmark their efforts, and be transparent about what works and what doesn’t. For us, this was an opportunity to test our initiatives against a national standard and get a pulse check from external experts. On a personal level, it’s a reminder that tourism isn’t static what was “good enough” five years ago no longer cuts it. Professionally, it’s pushed us to refine our strategies and continue challenging ourselves, rather than getting complacent with past success.
3. What advice or insight would you share with other tourism operators hoping to make a meaningful impact in the tourism sector?
Focus on long-term value, not quick wins. Engage your team at all levels not just management in building responsible tourism. Be transparent with your visitors about what you’re doing and why. And finally, understand that sustainability isn’t a marketing tool it’s a survival strategy for the tourism sector in Malta for years to come.
Travel and Tourism
Winner- Travel and Tourism- Rigo Malta DMC
1. What inspired the investment which your company embarked on, and how do you believe it contributes to a more responsible and sustainable tourism experience?
The investments made in this sphere were part of a greater strategy, vision, and commitment we set a few years ago. It was a learning experience for everyone involved, especially when we could not visualise entirely the outcomes, and still cannot since it’s an ongoing process. We were working in the periodic and incremental improvements but seeing these come into fruition was obviously a great satisfaction. We felt and feel that by doing our part, as small as it may be, helps influence others in the industry, both clients and suppliers. At minimum it creates more awareness that hopefully leads to more action.
2. What motivated you to take part in the Malta Tourism Awards, and what did you gain from the experience—personally or professionally?
Since we had already done these initiatives before the Awards were launched, it was a no brainer for us to participate. The process also helped us articulate and fine tune our strategy for the coming years, while being nationally recognised proved that all the hard work paid off, and that the industry is recognising and rewarding excellence in these spheres.
3. What advice or insight would you share with other tourism operators hoping to make a meaningful impact in the tourism sector?
Sustainable and more conscious tourism is growing amongst tourism stakeholders and becoming increasingly important in dealing with clients or agencies who are imposing this requirement on their partners. The process should start once sustainability is ingrained into the vision of the business and obtaining a buy in from the whole team. Starting with some awareness and basic online training as a first step, helped us fully understand the concept which helped the team in aligning to the company vision. Understanding that despite the time and commitment required, you are making a positive contribution also helps take the plunge.
2nd Runner up - Travel and Tourism - Hamilton Travel
1st Runner up - Travel and Tourism - 20Twenty
1. What inspired the investment which your company embarked on, and how do you believe it contributes to a more responsible and sustainable tourism experience?
20Twenty took the opportunity to stay ahead of the curve during the COVID-19 period, when tourism was severely impacted. We took advantage of this break to reevaluate the industry's prospects, and we realised it was time to take action when new trends made it abundantly evident that demand for sustainable practices was growing. The next logical and essential step was to embrace digital change. We were able to assess our existing situation and create a more strategic plan for accomplishing our sustainability objectives thanks to the Travelife application process. At the same time, Very Valletta's development and introduction allowed us to start putting these new ideas into practice more quickly and efficiently. We returned stronger and with a more distinct vision for sustainable tourism as a result of this time of introspection and creativity.
2. What motivated you to take part in the Malta Tourism Awards, and what did you gain from the experience—personally or professionally?
The Malta Tourism Awards were initially brought to our attention via the MTA's email correspondence with interested parties. When we realised that the Sustainable Tourism Award category closely matched our vision and principles, our team felt inspired to take part. The application process proved to be a worthwhile and enlightening experience; it gave us the opportunity to examine our existing position and future goals in order to become a truly sustainable DMC. It forced us to critically examine ourselves, pinpoint our areas of development, and restate our dedication to ongoing progress. Our team and the business as a whole both benefited from this self-evaluation. It has made us more determined to stay proactive and on the cutting edge.
3. What advice or insight would you share with other tourism operators hoping to make a meaningful impact in the tourism sector?
As the runners-up of the Malta Tourism Awards in the Sustainable Tourism category, we have witnessed the significant impact of responsible practices in fostering meaningful travel experiences. We urge other travel industry professionals to advance by earning certifications from respectable organisations like Travelife, which provide a methodical route to sustainability. Being certified shows a strong commitment to enhancing the economic, social, and environmental effects of all aspects of your business. This entails minimising trash, collaborating closely with local communities, and providing travellers with experiences that empower and educate them. You can improve your company and help create a more resilient and responsible tourism industry by incorporating sustainability into your core values. By working together, we can create a future in which tourism benefits the environment, the economy, and people alike.
Catering Establishment
Winner - Catering Establishment - De mondion
1. What inspired the investment which your company embarked on, and how do you believe it contributes to a more responsible and sustainable tourism experience?
At The Xara Collection, sustainability is not merely a value, it is a deeply rooted way of life that guides every aspect of our operations. Long before sustainability became a buzzword, we embraced the restoration and preservation of our history, traditions, and environment as core principles. This enduring commitment is exemplified through initiatives like Xara Gardens, located just a stone’s throw from The Xara Lodge, where we collaborate with expert farmers and chefs to cultivate seasonal, home-grown produce for our restaurants, including the Michelin-starred de Mondion. By investing in such initiatives, we not only ensure the freshest ingredients and support local artisans, but also significantly reduce our environmental impact; preserving what we value today to pass it on to the next generation.
2. What motivated you to take part in the Malta Tourism Awards, and what did you gain from the experience—personally or professionally?
The Malta Tourism Awards set the benchmark for sustainability, innovation, and service excellence, values we believe our own practices reflect through a commitment to responsible and forward-thinking tourism. In working with the MTA to showcase the beauty Malta has to offer, we remain dedicated to a progressive vision that never discards the values of the past, upholding deep respect for our guests, our staff, and our surroundings; an approach that continues to shape and positively impact the tourism sector.
3. What advice or insight would you share with other tourism operators hoping to make a meaningful impact in the tourism sector?
“We are all very proud of our continuous efforts to push our gastronomic boundaries through our unique sustainable project at Xara Gardens, making a better world through cuisine and hospitality. Xara’s approach to sustainability is exciting, forward-thinking, and deeply engaged with the wider global challenges. Through pioneering initiatives from cultivating produce at Xara Gardens to championing hospitality-focused higher education, we strive to enrich the guest experience, improve our team’s work-life quality, and set meaningful examples for a more liveable and healthy world. Quality is appreciated by those who recognize the hard work and dedication of all the involved sectors, and together, we are continually pushing to put Malta on the international gastronomic map.”
1st Runner Up- Catering Establishment- Trattoria Riccardo
1. What inspired the investment which your company embarked on, and how do you believe it contributes to a more responsible and sustainable tourism experience?
Our investment in Trattoria Riccardo was driven by a clear opportunity to address a gap in the northern Malta hospitality scene, specifically, the need for family-friendly dining that offers both quality and comfort. We envisioned a welcoming space where adults could savour authentic Italian cuisine while children remained engaged in a safe, thoughtfully designed environment. From the get-go, sustainability was a core pillar of our vision. This was reflected in our choice of energy-efficient architectural solutions, the reuse of materials and furnishings, and a strong commitment to sourcing ingredients locally. These efforts not only support responsible tourism but also reduce our environmental footprint. We firmly believe that hospitality should be about more than service; it should be about fostering meaningful, lasting experiences while acting as stewards of the environment and community.
2. What motivated you to take part in the Malta Tourism Awards, and what did you gain from the experience—personally or professionally?
Participating in the Malta Tourism Awards was a motivated choice to share our journey and contribute to a broader dialogue around innovative, guest-centric, and sustainable hospitality. It was an opportunity to highlight our unique blend of culinary excellence, family-focused experiences, digital innovation, and environmental responsibility. Professionally, it offered a valuable benchmark, allowing us to measure our progress against some of the most dynamic players in the industry, while also celebrating the unwavering dedication of our team. The experience reaffirmed our commitment to making a meaningful impact within Malta’s tourism landscape. It underscored the value of purposeful leadership and the importance of aligning business growth with social and environmental responsibility.
3. What advice or insight would you share with other tourism operators hoping to make a meaningful impact in the tourism sector?
To create a lasting impact, operators must prioritise experiences that genuinely serve both guests and the wider community. This begins with a deep understanding of your audience and a commitment to continuous innovation. Sustainability should be integrated from the ground up through conscious design, responsible sourcing, and the use of smart technologies that enhance efficiency without compromising quality. Invest in your people, listen to feedback, and remain agile in a rapidly evolving sector. Ultimately, meaningful impact is the result of thoughtful, deliberate choices that elevate guest satisfaction while championing long-term environmental and social responsibility.
Images @ Melanie
2nd Runner Up- Catering Establishment- Hammett’s Monastik
1. What inspired the investment which your company embarked on, and how do you believe it contributes to a more responsible and sustainable tourism experience?
We believe sustainability is not just a trend, but a necessary path forward. It's a responsibility often overlooked, yet essential when considering our impact on both the environment and society. My training as a chef in London’s only Soil Association-certified organic and sustainable restaurant instilled these values early on. With Hammett’s Monastik, we set out to build a concept around local, seasonal, and sustainably sourced ingredients. We use only locally grown fruit and vegetables, local sustainable fish, and meat either sourced locally or from sustainable Mediterranean producers. This philosophy extends to our beverages—crafting drinks with seasonal local fruits and sourcing wines that are organic or biodynamic from across Europe. Our aim is not only to serve responsibly but also to educate our guests. Throughout this journey, we’ve found that local and seasonal sourcing has resulted in a superior product—both in quality and in experience.
2. What motivated you to take part in the Malta Tourism Awards, and what did you gain from the experience—personally or professionally?
Several industry peers who have followed our work encouraged us to apply, saying we were already aligned with the award’s ethos. It was a genuine pleasure to receive recognition for the commitment and hard work that goes into what we do every day. The experience reinforced the value of staying true to our principles and the positive impact they can make.
3. What advice or insight would you share with other tourism operators hoping to make a meaningful impact in the tourism sector?
The biggest lesson we’ve learned is that the road to meaningful change is not easy. Both legislation and supplier mindsets can be challenging to navigate. However, persistence pays off. We’re beginning to see the rewards, and the most important insight we can offer is this: it is possible. And because it’s possible, it becomes a responsibility. The impact is worth the effort.
Video Link- https://drive.google.com/drive/folders/1I4jlqdi2LX2ZboJveGEEIIqzgZ4xiLuZ
Accommodation
Winner - Accommodation - AX ODYCY
1. What inspired the investment your company embarked on, and how do you believe it contributes to a more responsible and sustainable tourism experience?
The investment in AX ODYCY Hotel was born out of a clear vision: to transform Qawra into a vibrant, year-round destination while addressing the limitations of outdated infrastructure, environmental inefficiencies, and shifting guest expectations. This redevelopment was not merely about modernising a property—it was about reimagining hospitality through a lens of sustainability and innovation.
Every aspect of the project was carefully designed to minimise environmental impact, from the integration of energy and water-saving systems to the adoption of eco-conscious materials and plastic reduction initiatives. At the same time, we placed strong emphasis on accessibility, community integration, and digital transformation to elevate the guest experience. This holistic approach reflects Malta’s broader sustainability objectives and sets a new standard for responsible tourism in the region.
2. What motivated you to take part in the Malta Tourism Awards, and what did you gain from the experience—personally or professionally?
We were inspired to take part in the Malta Tourism Awards as an opportunity to share how AX ODYCY is redefining the hospitality landscape; blending sustainability, innovation, and community connection in a meaningful and future-forward way. The awards served as a platform to recognise the dedication and ingenuity of our team, whose efforts have been instrumental in bringing this ambitious vision to life. Professionally, the recognition affirmed our strategic direction and solidified our standing as a leader in sustainable tourism. The experience was deeply fulfilling; it reminded us that thoughtful redevelopment has the power not only to elevate guest experiences but also to contribute meaningfully to the industry and the communities we serve.
3. What advice or insight would you share with other tourism operators hoping to make a meaningful impact in the tourism sector?
Begin with a clear sense of purpose, one that places sustainability and community engagement at the heart of your operations. Embrace forward-thinking solutions, whether through smart technology, circular design principles, or environmentally conscious practices, and ensure your team is empowered through ongoing training and development.
Even seemingly small actions, such as eliminating single-use plastics or championing local artisans and culture, can lead to meaningful and lasting impact. Above all, stay attuned to the needs and voices of your guests and the surrounding community. Their insights are essential to creating tourism experiences that are not only memorable, but also responsible and relevant in today’s world.
Images @ Melanie
1st Runner Up - Accommodation - The Embassy Valletta Hotel
1. What inspired the investment which your company embarked on, and how do you believe it contributes to a more responsible and sustainable tourism experience?
At The Embassy Valletta Hotel, our investment in sustainable practices was inspired since the early plans of the hotel by a deep commitment to preserving Malta’s cultural and environmental heritage for future generations. Situated in the heart of a UNESCO World Heritage Site, we recognise the responsibility we hold in shaping a tourism model that respects both community and environment.
Adopting various initiatives and achieving the Green Key Certificate marked a milestone in our journey, reflecting efforts such as implementing energy-efficient systems, promoting sustainable practices among employees and guests, and reducing paper use. We also partnered with the Valletta Local Council to plant trees around the city. These initiatives not only reduce our environmental footprint but also enhance the guest experience by offering more authentic, conscious hospitality.
Through this approach, we aim to lead by example, demonstrating that luxury and sustainability can go hand in hand—encouraging other industry players to adopt responsible practices that benefit both people and planet
2. What motivated you to take part in the Malta Tourism Awards, and what did you gain from the experience—personally or professionally?
We were motivated to take part in the Malta Tourism Awards as a way of recognising the hard work and dedication of our team in embedding sustainability at the heart of our operations. It was also an opportunity to share our story, learn from others in the industry, and contribute to a broader culture of responsible tourism in Malta.
Being recognised as 1st Runner Up in the Responsible Tourism Development category has been incredibly rewarding. It reaffirmed that the choices we’ve made toward sustainable operations are not only impactful but also valued within the sector. It has strengthened our team’s sense of purpose and inspired us to continue evolving in ways that align with our commitment to quality, sustainability, and community engagement.
3. What advice or insight would you share with other tourism operators hoping to make a meaningful impact in the tourism sector?
Start with purpose and stay consistent. Meaningful impact doesn’t always come from large investments—it often begins with small, intentional changes that reflect your values and your respect for the local community and environment.
Engage your team early, set clear sustainability goals, and involve your guests in the journey. Transparency and authenticity go a long way in building trust and loyalty.
Finally, remember that responsible tourism is not just a trend—it's the future of our industry. By embracing sustainability, you’re not only reducing your impact, but also enhancing the overall guest experience and strengthening your brand in a meaningful way.
2nd Runner Up - Accommodation - The Phoenicia Malta
1. What inspired the investment which your company embarked on, and how do you believe it contributes to a more responsible and sustainable tourism experience?
- Our success in achieving improved financial success has been directly linked to achieving improved guest satisfaction and in order to achieve this it is important we are constantly striving to bring to life the unique story of both The Phoenicia Malta and Malta through the experiences we are creating for our guests. We recently became GSTC certified and are strongly committed to continuing to grow our focus on sustainability as a key element of our strategy. Clients and guests are becoming increasingly aware of the importance of sustainability when considering their choice of accommodation and apart from this we believe it is our responsibility to do our utmost to protect our environment, our local community/destination we are a part of and the people who we work with.
2. What motivated you to take part in the Malta Tourism Awards, and what did you gain from the experience—personally or professionally?
It is always motivating for one of our team members to know how much they are valued. Entering them into these types of awards is one way we can celebrate their hard work and commitment not just to our hotel but to the industry in general. We realize that these type of awards are aimed to celebrate the industry of Malta and it is important to support these initiatives.
3. What advice or insight would you share with other tourism operators hoping to make a meaningful impact in the tourism sector?
We are seeing the impact in some areas of Malta where the images and press reports are not aligned to the Malta Tourism Strategy i.e. developing a greater level of high-quality tourism experiences to attract lower quantity but greater quality of tourists to the island – if we want to protect what we are promising to visitors coming to Malta we must all play our part in contributing to the promises being made through the various marketing campaigns to ensure that the destination as a whole can continue to deliver to what is promised. This ensures the long-term viability of the industry for Malta.
Interviews with Awardees for Tourism Worker of the Year Awards
English Language Learning
Maria Mifsud - Alpha School of English
Why I Chose Home Hosting and TEFL in Malta – And Why You Should Too
Since tourism is one of the main sectors in the Maltese economy, we as locals carry a deep responsibility to leave a positive impression on everyone who visits our islands. This simple but powerful truth was shared with me during a lecture many moons ago—and it has stayed with me ever since.
When my family started hosting international students, I had no idea how meaningful and life-changing it would become. At first, it seemed like a practical idea—welcoming visitors into our home, sharing meals, offering a warm bed, and earning a bit of income. But it quickly turned into something much deeper: a passion, a purpose.
I have a notebook where I keep careful records of the students we've hosted—names, countries, birthdays, names of pets, hobbies—each entry a reminder of the unique stories that have passed through our home. Teaching English to them, meanwhile, became a natural extension of the hosting experience. Language opens doors, and every lesson becomes a bridge between cultures.
Passion Meets Profession
They say, “Do what you love, and you don’t have to work a day in your life.” Both hosting and teaching are more than just jobs to me—they are expressions of who I am. Every new student brings a new perspective, a new rhythm, and a new opportunity to make Malta shine in their eyes.
A Matter of Pride and Responsibility
Winning a recent title for my efforts in the hospitality sector made a significant impact on how I carry myself. I feel a greater sense of responsibility—to be more attentive to my students' behaviour, to their needs, to the little details that make a house a home.
I’ve come to understand that every smile, every conversation, and every shared experience contributes to Malta’s reputation. We aren’t just providing services; we’re creating memories. We are Malta’s ambassadors—one interaction at a time.
Why You Should Consider This Path
If you’re Maltese and wondering how to pursue a meaningful career while contributing to your country, consider this:
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Home hosting allows you to earn an income, meet people from all over the world, and show off Malta's famous warmth and hospitality, while showing off our unique historical sites
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Teaching English connects you to the global community. It’s not just about grammar and vocabulary—it’s about shaping futures and building friendships.
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Income from hosting can vary according to what is included:
Private bedroom
Private Bathroom
Breakfast, cooked lunch and dinner including all drinks and snacks
Teaching from home
Taking guests out on sightseeing tours
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We speak about quality tourism; therefore, we MUST offer quality services: -
Our country needs more people to step up—not just to participate in tourism, but to elevate it
Be the reason someone falls in love with Malta.
Be the host they never forget.
Be the teacher who inspired them to dream big.
This isn’t just work. It’s a calling. And there’s never been a better time to answer it.
(In 2024 Malta saw 80,946 tourists who visited Malta as language students)
Diving Centres
Jürgen Hinsen - Octopus Garden Diving Center
What qualities or actions in your daily work do you believe set you apart and led to your nomination?
My enthusiasm for diving and my experience as a lifeguard instructor trainer and with over 25 years of experience in emergency medicine in Germany, I set an example of professionalism with clear goals of safety, seriousness, and quality in diving. As an SSI instructor examiner, emergency paramedic and water rescue specialist, it is particularly important to me to develop Malta into one of the safest and best diving destinations. The further training of dive professionals in our annual Diving Emergency Days with a focus on safety is a clear plus and a model project worldwide for Malta, instructors, and diving tourists. This work needs idealists and has now borne fruit for over 4 years and has helped to make Malta one of the safest diving destinations in the world. My passion for the sport with the focus on making diving in Malta even safer has led to this nomination.
How has this recognition impacted you, both personally and professionally?
First and foremost, I am delighted that the work that goes into this heartfelt project has been recognized and deemed important and acknowledged with a Tourism Award.
The feedback from the Maltese diving community, the dive centers, and diving professionals who attended these courses, as well as the fact that they are prepared, not afraid of reacting incorrectly, and averting potential dangers for divers, are the greatest values for this project for me.
For me personally and professionally, as a diving activity provider in a country like Malta, it is my obligation to guarantee safety and well-being for every diving tourist during all diving activities around our islands and to continue to push our project forward to completely avoid incidents caused by negligence and unprofessionalism.
What advice or insight would you offer to other tourism workers aiming to make a meaningful impact in the industry?
Despite all the professionalism, effort, and experience of our instructors, it's important to be alert to immediately assess and avert potential dangers.
Only through self-reflection, continuing education, and safety training can we ensure that we can always offer all divers who come to Malta as visitors a safe and unforgettable adventure. This ensures repeat diving tourists and strengthens our diving industry and Malta as one of the best diving destinations in the world.
Visitor Attractions
Travel and Tourism Services
Mario Cacciottolo - Dark Malta Tours
What qualities or actions in your daily work do you believe set you apart and led to your nomination?
I spend a lot of time doing extensive research to make sure the stories I tell on my tours are rich, interesting, accurate, less well-known and above all things - entertaining.
I also approach each tour with that last point in mind. People might be interested in history, or a specific part of Malta, but the main thing they want is to be entertained. A walk with Dark Malta Tours is a fun way to hear about unusual stories from Malta’s past, and although my tours are shaped around historical information, they’re not a history lecture. People should walk away at the end having had a good time.
How has this recognition impacted you, both personally and professionally?
I was very proud to win this award, as I have worked hard to build up Dark Malta Tours from an idea in my head into a small but established tourism brand in Malta. It was a real confidence boost to be recognised by the MTA in this way and I had several of my fellow guides offer me their congratulations, which was very kind and much appreciated.
What advice or insight would you offer to other tourism workers aiming to make a meaningful impact in the industry?
Whatever you do, carry it out with passion and enthusiasm. It makes all the difference.
You can start your own idea up or work for an agency – it doesn’t matter. Carry out each job you do with energy, every time.
I guarantee that people, and by that I mainly mean tourists, really notice someone who is engaged, energetic and fun to be around. You don’t have to be cracking jokes all the time, you can just engage with people in a friendly way and deliver a good quality tour by focusing entirely on them and making them feel like they are being well looked after.
These things go a long way towards making people enjoy their time in Malta, and that’s what the main focus for all tourism workers should be.
Catering
Joseph Mark Mercieca - Country Terrace
What qualities or actions in your daily work do you believe set you apart and led to your nomination?
My career spans more than three decades, and every lesson I learned along that journey feeds directly into each day of service at Country Terrace. Long before the first table is seated, I walk the entire property, checking linens, glassware, lighting, and music. I verify that the vegetables, fish and other food delivered at dawn meets our standards, and run through the reservation list so I can greet repeat guests by name. This early task gives the team a clear target: perfection from the very first plate. I then brief the kitchen and front‑of‑house together, because seamless service only happens when cooks and servers work together. Finally, I remain on the floor throughout service, guiding rather than directing, so that guests feel genuine care rather than choreography. These habits of preparation, teamwork, and hands‑on leadership are what I believe led to my nomination.
How has this recognition impacted me, both personally and professionally?
Receiving the Tourism Worker of the Year Award has been beneficial in several ways. On a personal level it is a profound validation of the decision I made when I was young to treat hospitality as my passion rather than a regular job. It reminds my family of the many late nights that were worth the sacrifice. Professionally the award shines a light on the entire Country Terrace team. Bookings have risen, suppliers are keener to collaborate, and my staff feel a fresh surge of pride each time a guest congratulates them or we receive another wonderful review. It also challenges me to keep evolving, whether that means adding more wines to our ever-growing wine list, investing in staff training, or partnering with local farmers to showcase Gozo’s produce. Recognition is only useful if it drives continual improvement, and that is exactly what it has done.
What advice or insight would I offer to other tourism workers aiming to make a meaningful impact in the industry?
Start by loving the craft. Technical skills can be taught, but genuine enthusiasm for service is what matters most. Commit to lifelong learning, attend workshops, taste widely, travel when you can, and read about trends beyond your immediate role. Invest in your team before you invest in equipment. A motivated team will outperform the latest gadget every time. Treat every guest as a partner in your success, listen to their feedback, whether positive or negative, adapt where sensible, and never forget that satisfied clients become your strongest ambassadors. A guest who enjoyed lunch on Tuesday should receive the same high standard on Saturday. Passion, education, team care, guest focus, and unwavering consistency are what can take any tourism professional far.
Accommodation
Christopher Tabone - Malta Marriot Resort and Spa
What qualities or actions in your daily work do you believe set you apart and led to your nomination?
With over four decades of experience in hospitality, I believe my longevity in the industry has shaped a perspective that few others possess. My age and experience have allowed me to bring Marriott’s core value of “Be Caring” to life in a deeply personal and meaningful way. I am a firm believer in being visible and present - spending time on the hotel floor, directly engaging with guests, listening to their feedback, and anticipating their needs. That face-to-face interaction not only drives guest satisfaction but also inspires confidence and trust.
Equally important is my connection with the team. I lead by example, rolling up my sleeves and working shoulder-to-shoulder with colleagues across all departments. This hands-on approach fosters a strong sense of camaraderie, professionalism, and mutual respect, and ultimately creates a service culture that our guests feel the moment they walk through the door. I believe it’s this blend of personal engagement, operational insight, and people-focused leadership that set me apart and led to this meaningful recognition.
How has this recognition impacted you, both personally and professionally?
Receiving the Tourism Worker of the Year Award has been both a humbling and deeply rewarding experience. On a personal level, it has filled me with pride to see a lifelong career in hospitality celebrated in such a public and prestigious way. It’s a reminder that dedication, consistency, and passion for service truly do make a difference - not just to guests, but to the broader industry.
Professionally, this recognition has given me renewed purpose. It has positioned me as a mentor and role model for others in the field, particularly the younger generation of hospitality professionals. I see it as an opportunity to use my journey and lessons to inspire others - especially those who are committed, hard-working, and eager to grow within the sector. At a time when the local industry is in increasing need of experienced and well-rounded leaders, I hope this recognition serves as encouragement for others to pursue excellence, embrace learning, and take pride in their contribution to Malta’s tourism landscape.
What advice or insight would you offer to other tourism workers aiming to make a meaningful impact in the industry?
Be true to yourself. Recognise your strengths and don’t shy away from showcasing your passion - it’s one of the most powerful tools you have. Hospitality isn’t a hidden craft; it should be practiced openly, with energy and pride. Make it your mission to help others grow. Share knowledge, lead by example, and always encourage collaboration. Help your team understand the difference between right and wrong in a way that earns their respect and motivates them to do better.
Go the extra mile. Don’t settle for simply meeting expectations - aim to exceed them. Set your sights on personal and professional growth by learning from those who have more experience and always stay attuned to emerging trends and guest expectations. Being practical is important, but being adaptable is vital. Embrace change as a pathway to improvement.
Finally, remain grounded. Stay close to your team, understand their needs, and never isolate yourself from the day-to-day rhythm of the operation. Build relationships, stay flexible, and break down barriers before they become walls. Passion, when visible and sincere, earns respect. And in the end, it is this passion - combined with humility and integrity - that will leave a lasting impact on your guests, your colleagues, and the industry as a whole.