The Malta Tourism Strategy is a Plan in which each individual Strategy is defined by a clear Rationale, Objective, Goals and Actions to ensure that deliverables do not remain nebulous but measurable and benchmarkable.

 

There are a total of 245 Actions that have been identified to help achieve the 125 Goals of the 22 Strategies, divided into the following 12 themes.

 

• Economic

• Gozo

• Marketing & Segments

• Emerging & Developing Segments

• Brand Positioning

• Brand Footprint

• Environment, Climate Change & Tourism Product

• Tourism Accommodation

• Quality Destination

• Industry Human Resources

• Conventions & Events

• Governance & Implementation

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