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The third edition of the Malta National Tourism Conference will be held on Thursday 12th February 2026. The theme that has been chosen for this event is: “MALTA TOURISM STRATEGY 2027-2035: REVIEW, RESET, REALIGN”.

 

The Conference will take place at the Corinthia Palace in Attard and will be addressed by a number of local and international speakers. It will also provide an excellent opportunity for networking. 

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A Draft Programme for the Conference is available below. This is subject to change.

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ONLINE REGISTRATION Closes at 17.00 on February 6th, 2026.

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PROGRAMME​

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08.30    Registration

 

09.30    Introduction by Mr Leslie Vella - Managing Director, MTO

 

09:35    Opening Remarks by Dr Ian Borg - Deputy Prime Minister and Minister for Foreign Affairs and Tourism

 

09.55    Address by Dr Charles Mangion - Chairman MTA

 

10.05    UN Tourism Strategic Foresights presented by Ms Shaikha al Nowais - Secretary General, UN Tourism

 

10.10    WTTC Vision for the Future presented by Ms Gloria Guevara - Interim CEO, World Travel & Tourism Council

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10.15    Malta Vision 2050 Presentation by Mr Ronald Mizzi - Permanent Secretary, Office of the Prime Minister, Malta Vision 2050, Coordination and Implementation

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10,30    Strategy Update 2021 - 2025: Deliverables & Outcomes by Leslie Vella - Managing Director, MTO

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11,00    Presentation of 2025 Results by Mr Carlo Micallef - CEO Malta Tourism Authority

 

11.45    Refreshment Break

 

12.15    MALTA TOURISM STRATEGY- REVIEW & RESET 2027-2035.
Co-Moderated by Eduardo Santander (European Travel Commission) and Leslie Vella (Malta Tourism Observatory) and includes Strategic Dialogue involving select stakeholders covering the following themes which form the backbone of the Strategic Reviewing Process.

 

THEME 1 — QUALITY & VISITOR EXPERIENCE

• Quality & Value (Robyn Pratt)

• Visitor Experience (Marco Robledo)

• Digitalisation & Technology (incl. AI) (Dylan Seychell)

 

THEME 2 — SPECIALISED OFFER & INNOVATION

• Gastronomy & Catering (Noel Buttigieg)

• Niche Segments (Claude Zammit Trevisan)

• Branding (Tom Buncle)

 

THEME 3 — INFRASTRUCTURE & CONNECTIVITY

• Accommodation & Product (George Micallef)

• Transport & Mobility (Therese Bajada)

• Source Markets & Connectivity (Alex Rayner)
   

THEME 4 — CLIMATE & SUSTAINABILITY

• Sustainability Indicators (Suzanne Becken)

• Climate Friendly Travel (Geoffrey Lipman)

• Host Community & Balanced Tourism (Dane Munro)

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14:10    Closing Remarks 

              Lunch