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The third edition of the Malta National Tourism Conference will be held on Thursday 12th February 2026. The theme that has been chosen for this event is: “MALTA TOURISM STRATEGY 2027-2035: REVIEW, RESET, REALIGN”.

 

The Conference will take place at the Corinthia Palace in Attard and will be addressed by a number of local and international speakers. It will also provide an excellent opportunity for networking. 

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A Draft Programme for the Conference is available below. This is subject to change.

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ONLINE REGISTRATION Closes at 17.00 on February 6th, 2026.   (CLOSED)

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PROGRAMME​

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08.30    Registration and Welcome Coffee

 

09.30    Introduction by Mr Leslie Vella - Managing Director, Malta Tourism Observatory

 

09:35    Opening Remarks by Dr Ian Borg - Deputy Prime Minister and Minister for Foreign Affairs and Tourism

 

09.55    Address by Dr Charles Mangion - Chairman, Malta Tourism Authority

 

10.05    UN Tourism Strategic Foresights presented by H.E. Ms Shaikha N. Al Nowais - Secretary-General UNTourism

 

10.10    WTTC Vision for the Future presented by Ms Gloria Guevara - President & CEO, World Travel & Tourism Council

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10.15    Malta Vision 2050 Presentation by Mr Ronald Mizzi - Permanent Secretary, Office of the Prime Minister, Malta Vision 2050, Coordination and Implementation

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10,30    Strategy Update 2021 - 2025: Deliverables & Outcomes by Mr Leslie Vella - Managing Director, MTO

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11,00    Presentation of 2025 Results by Mr Carlo Micallef - CEO, Malta Tourism Authority

 

11.45    Refreshment Break

 

12.15    MALTA TOURISM STRATEGY- REVIEW & RESET 2027-2035.
Co-Moderated by Dr Tarek Habib (President - Chief Executive Officer,  Murmuration) and Mr Leslie Vella (Managing Director, Malta Tourism Observatory) and includes Strategic Dialogue involving select stakeholders covering the following themes which form the backbone of the Strategic Reviewing Process.

 

THEME 1 — QUALITY & VISITOR EXPERIENCE

• Quality & Value - Ms Robyn Pratt

• Visitor Experience - Dr Marco Robledo

• Digitalisation & Technology (incl. AI) - Dr Dylan Seychell

 

THEME 2 — SPECIALISED OFFER & INNOVATION

• Gastronomy & Catering - Dr Noel Buttigieg

• Niche Segments - Mr Claude Zammit Trevisan

• Branding - Prof Tom Buncle

 

THEME 3 — INFRASTRUCTURE & CONNECTIVITY

• Accommodation & Product - Mr George Micallef

• Transport & Mobility - Dr Thérèse Bajada

• Source Markets & Connectivity - Mr Alex Rayner
   

THEME 4 — CLIMATE & SUSTAINABILITY

• Sustainability Indicators - Prof Suzanne Becken

• Climate Friendly Travel - Prof Geoffrey Lipman

• Host Community & Balanced Tourism - Dr Dane Munro

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14:10    Closing Remarks 

              Lunch