
Strategy
Recover - Rethink - Revitalise,
the document outlining Malta's
tourism strategy for the years
2021 to 2030, can be down -
loaded from here.

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Tourism Performance - January 2025
In the month of January 2025, there were 194,157 inbound tourists to Malta, an increase of +12.6% over the same month in 2024. Poland ranked as the largest source market with 30,811 inbound tourists and a share of 15.9%, closely followed by UK and Italy, with 30,134 and 29,223 respectively. 72.5% of tourists came from EU countries. Total tourist expenditure surpassed €142.6 million, an increase of 29.4% when compared to January 2024.

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We welcome your comments, questions and suggestions regarding the Malta Tourism Obervatory and the National Tourism Strategy 2021-2030.