Strategy
Recover - Rethink - Revitalise,
the document outlining Malta's
tourism strategy for the years
2021 to 2030, can be down -
loaded from here.
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Tourism Performance - Jan-April 2025
In the first four months of 2025, there were 1,044,657 inbound tourists to Malta, an increase of +17.4% over 2024. The UK ranked as the largest source market with a share of 20.0%, followed by Italy and Poland, with shares of 14.1% and 11.9% respectively. 68.6% of tourists came from EU countries. Total tourist expenditure surpassed €804.7 million, an increase of 24.2% when compared to the same period in 2024.
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We welcome your comments, questions and suggestions regarding the Malta Tourism Obervatory and the National Tourism Strategy 2021-2030.